About WolfBrown's Loyalty Labs
Introduction to Loyalty Labs, Alan Brown (5:42)
WolfBrown’s Loyalty Labs is a practitioner-driven Research & Design initiative to fast-forward the design, testing and adoption of new customer relationships in the performing arts sector. Building on years of audience research, these practice areas, known as Labs, explore how people form meaningful connections with programs, artists, and organizations in today’s highly fragmented attention economy.
We believe arts organizations need to work quickly and collaboratively – across different art forms and locations – to build stronger community connections and relationships with a broader public.
Loyalty Labs aims to:
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Crowdsource new ideas and examples of interesting models
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Support research, design, and prototyping of new customer relationships
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Share successful ideas quickly with all members
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Work with service organizations and agencies to share what’s learned sector-wide
Members are encouraged to…
Customize their experience
Choose which of the Labs you’d like to follow and choose how you’d like to receive notifications. We’ll provide you with detailed instructions.
Share relevant information
When you find relevant research or examples of practices, post it to the relevant Lab group.
Participate in Lab Events
Attend or watch recordings of case study presentations, topic discussions, research share-outs and periodic updates.
Learn, share, and experiment
Lead discussions within your organization about new or different approaches to customer relationships, learn about unfamiliar practices, and share the results of any experiments you undertake.